My Feelings on The Wild Unknown Tarot

This is not a deck review.

This is more of an offshoot of my previous post on The Love and Light Disease.

If you follow me on Instagram, you may have a suspicion that I’m not a fan of the super popular Wild Unknown Tarot. I’m not just a bully. I’ve got reasons.

The fad of “spirituality” has been ramping up for a while. It’s gained boosts from shit like yoga’s explosion in popularity, fantasy witchcraft’s prominence in media, and the sudden realization of what “religion” does do civilization.

“Spirituality’s” latest kick in the ass upwards into popularity has been the Wild Unknown Tarot deck. Wide-eyed newcomers to the world of spirituality gravitate toward it because some of the artwork is fucking gorgeous and, let’s face it, there’s nothing dark or scary about this deck. For those just leaving religions that damn the tarot, they’re nervous to even pick a deck up. But this one is happy and smiling. It’s simple and nonthreatening. And according to the guidebook, it never has bad news for you.


These people fail to realize that there are those of us out here who have had tarot decks spread out on the coffee table before the Wild Unknown Tarot had even been dreamt up by its creator.

I own this deck. It was my fourth tarot deck and I got it back when the only place to buy it was on Etsy. The Moon card was pretty badass, but other than that, it felt hollow. Personally, I couldn’t connect with it. I got excited when there was talk of a guidebook being made, but once it arrived, red flags started popping up.

Everything was rainbows and butterflies. Literally. Even the Three of Swords wasn’t so bad, according to this book. No reverse meanings were even mentioned. Now I don’t read reversals anyway, but it struck me because reversed meanings of cards are usually negative.

The guidebook was exactly reinforcing the shallow bullshit of the people who were swooning over it. This was when I decided that my energy would be better spent connecting with a different deck.

This was a turning point for tarot. It went from something quiet and meaningful to a tangled mess of popularity.

But my final straw was this Second Edition horse shit. What the actual fuck is this? It’s finally been outted as what I suspected it was all along: a greedy ass money making scheme.

Dumb it down so it can be easily swallowed by the masses. I want money from fucking everyone. Twice. Three times, if I can get it.

What started as a neat deck has become a massive validation for fluff and continues to wring money out of people worldwide.

So do I hate the deck? I would go with dislike, but that’s just my personal preference as far as physical decks go. But what I do hate is what it stands for.





9 thoughts on “My Feelings on The Wild Unknown Tarot

  1. Interesting! I’m getting back into tarot and really only getting into the community for the first time so I’m unfamiliar with any spirituality fads going on. And I’m a little new to seeing the Wild Unknown everywhere. The artwork really kind of punches me in the face, in a good way.

    I really want the 2nd edition but the whole 1st/2nd edition shit really frustrates me. Reminds me of textbook editions where they change a couple very minor things.

    I really want it and I’ll probably get it and feel guilty about it too.


  2. The Wild Unknown doesn’t speak to me. Sometimes I pay for others to read for me, even though I know Tarot myself, and throwing in a deck with unlear symbolism to me becomes frustrating when you receive the reading. Whereas, other decks when I get my reading I can nod along or see the dimension; with the Wild Unknown I’m subject to too much subjective interpretation by the reader. JMO.


  3. (Sorry for my English, it’s not my first language))
    I personally like this deck, but… but it comes with a big BUT for me. A lot of my clients like it and it speaks to me well though maybe a little different then the original meaning in the guidebook. First of all – I read reversals so for me it’s not all flowers and butterflies. Second – I know the classics: the Wild Unknown is not my first or second deck, I bought it after studying Tarot for several years and it makes a difference.

    But despite all that I hate what they’ve done with the second edition! It’s a blatant attempt to get more money – not only from the new customers but from old ones too offering so little in return. That’s just not fair and while the author of the deck says she stands for light and good karma this all sounds like bullshit.

    Liked by 1 person

  4. You literally just won my heart. Haha! I feel the exact same way. The only reason I bought it was because the collector in me wanted the first edition before it went out of print. I haven’t used it. I could probably write a whole book about what you’re talking about here. My real bone to pick is with white washing of witchcraft, it’s the hip fucking thing to be into. There’s a complete disregard for history, why, how, everything. It’s about whatever feels good, whatever benefits the user, whatever gets your likes, whatever makes you cool. And you got people like Gala Darling thinking that if you watch out for Mercury retrograde, put some crystals in your window, stuff some roses in your bras and BOOM. You’re a witch. Fuck that. It’s dark, it’s dirty, it’s scary, it’s transformation. It’s not a fucking fashion accessory.

    Liked by 1 person

    1. i thought i was the only one who felt this way haha. i get so frustrated seeing people randomly getting into things without understanding its history and impact and without respecting it. like how crystal healing has become a big thing now (apparently kylie jenner is into it…..). i feel like people pick and choose certain aspects of witchcraft without even realizing its witchcraft and where it came from. i def agree that there’s a “white washing” of witchcraft in order to appeal to a lot of people. where did this even come from?? lol


  5. Have you even looked through the whole deck? I just have to say that it is not exactly all sugar plumb fairies and rainbows! The Wild Unknown includes both light and dark in a graceful, imaginative way. The deck aside, if spirituality and magic are becoming more main stream, I see that as a positive shift in our culture and an omen of better days ahead for all of us. Why keep all the answers confined to a subset of people. Are only certain people worthy of these tools? Who decides?


    1. Yes I have looked through the whole deck. I have owned the Wild Unknown Tarot for three years. The issue is that spirituality is not becoming popular for the right reasons. It’s a trendy fad that people have seen in Vogue Magazine. It’s like the difference between watching kids jump on a trampoline in their back yard versus Olympic gymnastics. Sure, the kids are having fun, but without sacrifice and discipline they’re not getting anywhere.


  6. I’m glad to see someone shares my frustration. I was really upset with the announcement for the 2nd edition, particularly because the backing was unnecessarily changed – that means if I want to swap cards between editions, I am unable to do so.

    I had a similar issue with Prisma Visions – I am a collector, and obviously I would love to have the 2nd edition fish card as well, but shelling out 60 bucks for that? Come on.

    I hate it when spiritual work is being commercialised.


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